The Daily Scott Scheper

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No. 94

A writing piece from Scott P. Scheper.

One American Plaza
San Diego, CA 92101
Friday 1:47 pm

Dear Friend,

Yesterday I told you what to do after you spend a morning or even half of your day being lazy and unproductive.

I advised you to exercise self-compassion.

I told you to remind yourself that there's more than enough time in this world.

Today, we're going to explore the exact opposite.

In doing this, we're practicing a principle called inversion.

Now... I'm not going to cover the principle of inversion and its background here.

Here's why: inversion is the most important component of wiser thinking. I intend to spend a month compiling the best insights I've been collecting since 2009 on the subject. I'll need at least a month to consolidate the material into a format I'm happy with. That is one containing insights that can be applied immediately in work or life. Hence, I'm saving it for a future edition of The Scott Scheper Letter.

Today we're simply going to use inversion. We'll do this by inverting yesterday's piece.

And we shall start with the central character from yesterday, and that is... Attention.

Money follows attention.[1] Indeed, it's perhaps the most important thing money supplies.[2]

In a world of abundance, the only scarcity is human attention.[3] And once lost, it's never found.[4]

But what does attention mean?

Actually, the better question is: what does attention not mean?

You see, attention not only means consciously spending your time on a thing, it also means not spending it on every other thing.[5]

Attention reflects your priorities.

You know what your priorities are, and you probably believe you live in alignment with them.

However, priorities are not what you believe, they're what you do.[6]

If you spend hours of your attention watching celebrity gossip videos, that doesn't mean it's a guilty pleasure. It means celebrity gossip videos are of high priority in your life.

If what you believe rests not in congruence with how you act, I have some harsh news for you... it's not OK. You should not take it lightly. It's not the time for self-compassion, either.

Instead of going about your day as you normally would, you need a rapid physiological change, like a cold water plunge or cold shower.[7]

Second, being that your priorities are misaligned, you need to get re-associated with The Why's driving your life.[8]

The bottom line is this...

Attention is the scarcest resource you have.

If you're wasting it, you need to sound the alarms. Seriously. You need to change your mental state. Follow the two practices outlined above.

I know this is not the most comforting thing to read...

But I have some good news, which is this: read yesterday's piece.

For the inverse is just as true or truer than the original.[9]

And that, my friends, is the power of inversion.

Peace and love,

image Signature of Scott P. Scheper San Diego

Scott P. Scheper

  1. Kelly, Kevin. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. New York, New York: Penguin Books, 2017. ↩︎

  2. "And what is the most precious thing in life that riches can supply? Easy. For me, it's time." Dennis, Felix. How to Get Rich: One of the World’s Greatest Entrepreneurs Shares His Secrets. First American Edition. New York: Portfolio Hardcover, 2008. ↩︎

  3. Ibid. ↩︎

  4. "Lost time is never found again." Franklin, Benjamin. Poor Richard’s Almanack. Large Edition. Mount Vernon: Peter Pauper Press, 1980. ↩︎

  5. Inspired by, "Attention, in psychology, the concentration of awareness on some phenomenon to the exclusion of other stimuli." Encyclopedia Britannica. “Attention | Psychology.” Accessed April 23, 2021. ↩︎

  6. Inspired by quote, "It's not what we say is a priority, but what we actually do that's a pirority." Kamb, Steve. Level Up Your Life: How to Unlock Adventure and Happiness by Becoming the Hero of Your Own Story. Rodale Books, 2016. ↩︎

  7. Ferriss, Tim. “Tony Robbins on Morning Routines, Peak Performance, and Mastering Money (#37 & #38).” The Blog of Author Tim Ferriss, October 15, 2014. ↩︎

  8. A great book on this subject: Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. Illustrated edition. New York, NY: Portfolio, 2011. ↩︎

  9. From Commitment Ten. Dethmer, Jim, Diana Chapman, and Kaley Klemp. The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success. United States: Conscious Leadership Group, 2015. ↩︎


Scott P. Scheper