A writing piece from Scott P. Scheper.
Daily Issue No.
One American Plaza
Downtown San Diego, CA
Scott Paul Scheper
You (the person reading this right now).
If you are an entrepreneur committed to growth and learning in the field of marketing and copywriting (aka, mass persuasion), then what you are doing right now is the best thing you could be doing with your time.
This is true IF, AND ONLY IF, these two things characterize you:
- First: you're not the type looking for trite content like, The Lazy Man’s Guide to Getting Rich by Drop-Shipping Complete Crap. I treat marketing and copywriting as the most sacred and beautiful craft there is. My content comes from real-life results, and from a wide-range of disciplinary fields. This means you'll be challenged to learn the old way. The hard way. The right way.
- Second, and most important is this: you're the type who can laugh at Family Guy, and Beavis and Butthead. Look, I take the craft of marketing very seriously. Yet Oscar Wilde said, life's too important to be taken too seriously. I agree.
If the above characterizes you, then not only does it mean I'm writing specifically for you——it also means:
I even fricken like you!
I mean, why not?!
The type of person I described above is quite the unconventional character!
Those who are deeply committed to growth and learning WITHOUT also being pedantic buzz-killingtons? Such people are rare, indeed.
Which is why, I consider you a friend!
With this out of the way, I now begin a message I wrote only for such friends...
Wednesday, 1:03 pm
You should knock out the one critical piece of output you've committed to publishing to the public everyday... but you must do it before you begin any other work...
Otherwise, you'll end up publishing something... like this!
Scott Paul Scheper
P.S. I spent all day writing (by hand), and created, from my count, 24 notecards (4x6"). I look forward to sharing this research with you someday soon.
'til then, take the lesson above as bible! Get your most important commitments done first thing in the day. Seriously!
Wednesday, 7:46 pm
Scott P. Scheper