The Daily Scott Scheper

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No. 131

A writing piece from Scott P. Scheper.

Daily Issue No. 131

Little Italy
San Diego, CA

Myself, Scotty Paul Scheper

You (the person reading or listening to this right now).

If you are a marketer committed to growth and learning in the field of mass persuasion, then what you are doing right now is the very best thing you could be doing with your time.

However: This is true only if the following two things characterize you, truthfully:

  1. First: you're not a person looking for trite marketing content. Many others cover the beginner basics better than I ever will. Why? Because it bores the living hell outta me, that's why! If pull from real-life results and from a wide-range of disciplinary fields——many you've never even heard of.
  2. Second, and more important is this: you're not only a reader, but you're also the type of person who likes Family Guy, and Beavis and Butthead. You see, I take my craft very seriously, yet on this one I side with Oscar Wilde. He famously said, life's too important to be taken TOO seriously, and I agree.

If this sounds like you, it means means one thing—actually two:

Not only does it mean that I'm writing specifically to you... It also means that I even fricken like you! And I'm not even kidding!

I mean, why not?! The type of person I described is quite the unconventional character!

Now granted, marketers or entrepreneurs committed to growth and learning aren't quite as rare——but someone who loves reading, and is committed to learning from many disciplinary fields WITHOUT also being pedantic buzz-killington (you know, like that one doctrinaire teacher we've all had growing up).

Well, this, my friend, is indeed quite rare.

This is why, I consider you a friend.

So, with this out of the way, I shall now begin a message only for characters and friends very much like myself...

Sunday, 5:11 pm

Dear Friend,

There is a lesson in a documentary that you must watch if you're a marketer or copywriter. It centers around a perennial human desire I hinted at in Daily Issue No. 126.

The documentary is called, The Last Blockbuster. It’s the true story of the one and only Blockbuster still in operation to this very day.[1]

If you’re interested in mass persuasion or copywriting, you must watch this film.

image Signature of Scott P. Scheper San Diego

Scotty Paul Scheper

Sunday, 5:21 pm

  1. Who knows how long it will be around? It'd be wonderful if it kept on operating for another fifty years; however, I'd wager this: it will not be around much longer than after the current wonderful manager, aka, "The Blockbuster Mom" stops managing it. ↩︎


Scott P. Scheper