The Daily Scott Scheper

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No. 129

A writing piece from Scott P. Scheper.

Daily Issue No. 129

One American Plaza
Downtown San Diego, CA

Myself, Scotty Paul Scheper

You, (meaning, the one reading this right now).

If you are a marketer or entrepreneur, and you are committed to growth and learning in the fields of marketing, or copywriting (aka, mass persuasion), then this is the best thing you can spend your attention on right now.

But if, and only if, the following is true of you:

  1. First: you're someone who loves reading, and finds value in deep and broad learning. That is, learning from a wide-array of disciplinary fields, including: psychology, logic, philosophy, economics, technology, science, and more.
  2. Second: you're the type of person who likes Family Guy, Beavis and Butthead, Silicon Valley, or something similar to such masterpieces.

You see, I take my craft very seriously; yet, I on this one, I must say I side with Oscar Wilde. He famously said: life's TOO important to be taken TOO seriously. I agree.

If all of the above sounds like you, then that means one thing. Actually two: Not only does it mean that I'm talking specifically to you, It also means...

I even fricken like you! I'm not even kidding!

I mean, why not?! After all, the type of person I have just described is quite the unconventional character! Granted marketers or entrepreneurs who value growth are not——but——someone who loves reading and is committed to learning from challenging fields WITHOUT also being pedantic buzz-killington (you know, like that one doctrinaire teacher we've all had growing up).

Well, that, my friend, is indeed quite rare.

This is why, I consider you a friend.

So, with this out of the way,
I shall now begin...
A message I wrote...
Exclusively, for characters...
Much like myself.

Friday, 8:17 pm

Dear Friend,

Today I'm going to be nice.

First, I'm going to share with you some interesting material on the concept of writing things out by hand.

After that, I'll be giving you a surprise.

Let's get started...

First off, the power of writing things out by hand is not a some trite, philosophical opinion. It's as good as fact. It's backed by research. According to researchers, writing notes by hand generates a better understanding than typing the exact same piece of information.[1]

Second, it's also a practice backed by the best copywriter who ever lived, Sir Gary Halbert: "I believe in neural imprinting. And, writing out in your own handwriting a really excellent piece [of witing] is the very best way to achieve this imprinting."[2]

I was going to provide you more rationale, and quotes, and insight to support this. But I'm not going to.

It's 8:26 pm on a Friday night, and I need to be somewhere at 9:00 pm.

Also, if you don't believe me on the power of writing things out by hand by now, that I don't have time for you anyway.

So now, with that covered, it's time for your surprise!

Can you guess what it is?

It's this: write out the content between the TO: and the START: at the beginning of this letter——and do this by hand.

That's your assignment for today.


The man you love, because...

...he makes you do things that most people hate!

Your friend,

image Signature of Scott P. Scheper San Diego

Scotty Paul Scheper

P.S. Stay sharp. Stay unconventional. And as always, stay crispy.

Friday, 8:32 pm

  1. Ahrens, Sönke. How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking: For Students, Academics and Nonfiction Book Writers. North Charleston, SC: CreateSpace, 2017. (P. 78; second paragraph). ↩︎

  2. Halbert, Gary. “The Gary Halbert Letter,” ↩︎


Scott P. Scheper