The Daily Scott Scheper

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No. 125

A writing piece from Scott P. Scheper.

Daily Issue No. 125

Scott P. Scheper
One American Plaza
Downtown San Diego, CA


  1. First, you are an entrepreneur committed to creating, growing, and learning.
  2. Second, you're interested in: marketing, copywriting, persuasion, life philosophy, investing, science, and technology.
  3. Third, you do not carry the attitude of a pedantic pessimistic b'hole——meaning: you're not someone who takes life too seriously!

If this fits you, then I like you. In fact, I consider you a friend.

And thus begins a message for friends...

Monday, 5:48 pm

Dear Friend,

You know how I told you I quit reading Don Quixote back in Issue No. 96? I was on page 228 (out of 982 pages). I said I'd lost interest in reading it. I also said I had never read so much about so little!

Well, guess what?

A week later, I picked it up again and have been reading it ever since.

It's still a slog sometimes, but it just didn't feel right to give up on it.

I've doubled down.

I've stuck with it.

And frankly, I don't care if it takes me two more years before I finish it; I'm committed to finishing it.


One reason: growth.

It's pushed me to stay focused. It's challenged me to bear down and stick with something. It's taught me some lessons.

If you're reading something or working on something that has your interest waning, don't give up on it. Instead, press into it. Tell yourself you're fascinated with it, and you're grateful for it. What ends up happening is this: you do become fascinated and grateful for it! Why? Again, growth. Challenge. It makes you think differently. It interrupts the current patterns that have been created grooves in your brain. Sometimes patterns are good; often, they need to be challenged and exercised.

This concept, my friends, is something touched upon quite frequently in the latest literature of growth and learning:

Real growth comes through intense, difficult and challenging situations.[1]

Well, here's the reality: The biggest rewards in life are found outside your comfort zone. Live with it. Fear and risk are prerequisites if you want to enjoy a life of success and adventure.[2]

The game isn't the focus. Practice is the focus. Find the sweet spot that results in frustration, difficulty, alertness, and stretching your ability.[3]

Challenge yourself—this is something we must remind ourselves of.

Think about this today when you face a new challenge.

Rather than resisting it, press into it.

See you tomorrow.

And until then...

Stay hungry.

Stay crispy.

Stay courageous.

Yours, sincerely,

The baddest, most crazy copywriter jenius in the world...

Sir Scott of House Scheper

image Signature of Scott P. Scheper San Diego

Monday, 6:21 pm

  1. Ravikant, Kamal. Love Yourself Like Your Life Depends on It. New York, NY: HarperOne, 2020. ↩︎

  2. Canfield, Jack, Mark Victor Hansen, and Les Hewitt. The Power of Focus. Deerfield Beach, Fla.: Health Communications, 2000. ↩︎

  3. Coyle, Daniel. The Little Book of Talent: 52 Tips for Improving Your Skills. 1st edition. Bantam, 2012. ↩︎


Scott P. Scheper