The Daily Scott Scheper

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No. 120

A writing piece from Scott P. Scheper.

One American Plaza
Downtown San Diego, CA
Wednesday, 4:12 pm

Dear Friend,

This morning I came upon something important: the profile page of a certain Amazon user.[1] On this page, one can find all of this user's book reviews. (Note: Don't fret about your own Amazon Profile. By default, your account info is not public. It requires a deliberate set up).

Back to the point: I came upon a particular profile page today. The profile page of Nassim Nicholas Taleb, author of several biz-intellectual books.

I have read only his 2007 bestseller, The Black Swan; however, I own three of his other books (Antifragile, The Bed of Procrustes, and Skin in the Game). If you, too, own his books, then one thing is certain: you're a fricken-deeeep intellectual thinker, brah! And with this out of the way, we can proceed...

In today's footnotes, I've included a link to Nassim Nicholas Taleb's profile page.[2] However before you visit the link, I must tell you why it's important.

You see, his profile page contains a profound lesson for marketers and copywriters. Even entrepreneurs can find value in the lesson.

Before I share it with you, I want you to do three things:

First, I want you to spend time reading his reviews.

After that, I want you to evaluate the entire page as a whole.

Last, I want you to think about what makes his profile page noteworthy and important. How important? Important enough for Scott-fricken-Scheper to spend the past two hours and ten minutes with it.

Tomorrow I will share with you what makes it so important.

In the meantime, please do the three things outlined above right now.

If you're a copywriter or marketer, don't skip out on doing this!

Until then,

Peace and love,

image Signature of Scott P. Scheper San Diego

Scott P. Scheper

  1. Thanks to Hacker News for surfacing today's discovery. “Hacker News.” Accessed May 19, 2021. ↩︎

  2. Nassim Nicholas Taleb's Amazon Profile Link: ↩︎


Scott P. Scheper