The Daily Scott Scheper

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San Diego, CA 92101

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No. 120

A writing piece from Scott P. Scheper.


From:
One American Plaza
Downtown San Diego, CA
Wednesday, 4:12 pm


Dear Friend,

This morning I came upon something important: the profile page of a certain Amazon user.[1] On this page, one can find all of this user's book reviews. (Note: Don't fret about your own Amazon Profile. By default, your account info is not public. It requires a deliberate set up).

Back to the point: I came upon a particular profile page today. The profile page of Nassim Nicholas Taleb, author of several biz-intellectual books.

I have read only his 2007 bestseller, The Black Swan; however, I own three of his other books (Antifragile, The Bed of Procrustes, and Skin in the Game). If you, too, own his books, then one thing is certain: you're a fricken-deeeep intellectual thinker, brah! And with this out of the way, we can proceed...

In today's footnotes, I've included a link to Nassim Nicholas Taleb's profile page.[2] However before you visit the link, I must tell you why it's important.

You see, his profile page contains a profound lesson for marketers and copywriters. Even entrepreneurs can find value in the lesson.

Before I share it with you, I want you to do three things:

First, I want you to spend time reading his reviews.

After that, I want you to evaluate the entire page as a whole.

Last, I want you to think about what makes his profile page noteworthy and important. How important? Important enough for Scott-fricken-Scheper to spend the past two hours and ten minutes with it.

Tomorrow I will share with you what makes it so important.

In the meantime, please do the three things outlined above right now.

If you're a copywriter or marketer, don't skip out on doing this!

Until then,

Peace and love,

Sincerely,
image Signature of Scott P. Scheper San Diego

Scott P. Scheper



Footnotes:
  1. Thanks to Hacker News for surfacing today's discovery. “Hacker News.” Accessed May 19, 2021. https://news.ycombinator.com/. ↩︎

  2. Nassim Nicholas Taleb's Amazon Profile Link: https://www.amazon.com/gp/profile/amzn1.account.AHMHNR4MRTDLMBOOT6Q7LX2WP5YA/ref=cm_cr_dp_mb_gw_tr?ie=UTF8 ↩︎


Sincerely,

Scott P. Scheper