A writing piece from Scott P. Scheper.

From:
One American Plaza
Downtown San Diego, CA
Wednesday, 4:12 pm

Dear Friend,

This morning I came upon something important: the profile page of a certain Amazon user.^[1] On this page, one can find all of this user's book reviews. (Note: Don't fret about your own Amazon Profile. By default, your account info is not public. It requires a deliberate set up).

Back to the point: I came upon a particular profile page today. The profile page of Nassim Nicholas Taleb, author of several biz-intellectual books.

I have read only his 2007 bestseller, The Black Swan; however, I own three of his other books (Antifragile, The Bed of Procrustes, and Skin in the Game). If you, too, own his books, then one thing is certain: you're a fricken-deeeep intellectual thinker, brah! And with this out of the way, we can proceed...

In today's footnotes, I've included a link to Nassim Nicholas Taleb's profile page.^[2] However before you visit the link, I must tell you why it's important.

You see, his profile page contains a profound lesson for marketers and copywriters. Even entrepreneurs can find value in the lesson.

Before I share it with you, I want you to do three things:

First, I want you to spend time reading his reviews.

After that, I want you to evaluate the entire page as a whole.

Last, I want you to think about what makes his profile page noteworthy and important. How important? Important enough for Scott-fricken-Scheper to spend the past two hours and ten minutes with it.

Tomorrow I will share with you what makes it so important.

In the meantime, please do the three things outlined above right now.

If you're a copywriter or marketer, don't skip out on doing this!

Until then,

Peace and love,

Sincerely,

Scott P. Scheper

Sincerely,

Scott P. Scheper