The Daily Scott Scheper

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No. 119

A writing piece from Scott P. Scheper.

Daily Issue No. 119

One American Plaza
Downtown San Diego, CA
Tuesday, 3:43 pm

Dear Reader,

I wasn't planning to write about this, but as I reflect back on my day, I can't help but feel one thing: that I must change. I must become more disciplined.

I believe it's healthy to oscillate between a state of self-censure and self-compassion. Both are required for growth. However, if you want to truly progress, a time comes when you must draw a line in the sand——a time where you must take deliberate action to enact change.

This is what we'll be discussing today: change.

Not only must you master the concept of change in your own life, if you're a copywriter or entrepreneur, you must venture even further——you must factor in your audience and customers.


Because your audience and customers likely experience the same type of internal dialogue in their lives. At the center is change. Different audiences have different features, and different degrees of internal dialogue. However, human nature is universal. For that reason, it's important to understand change, no matter your market.

When we look to the area of Western philosophy, we find the following insights on change:

First, change is dependent on adjusting three things: Your Strategy, Your Story, and Your State.[1] Further, trying to achieve anything without expanding your self-image, doesn't lead to lasting change.[2]

When we look to the area of business wisdom, we learn that Business isn't primarily a financial institution. It's a creative institution. Why? Because business is about change. Nothing stands still.[3]

When we look to Ancient philosophy, we're taught to gain contentment by changing ourselves. We're instructed to change our desires. We're advised to persuade ourselves to want what we currently have.[4]

In Eastern philosophy, we find similar concepts:

"Yesterday I was clever, so I wanted to change the world. Today, I am wise so I am changing myself." -Rumi (emphasis mine)[5]

These passages contain gems of wisdom, yet also contradictions.

One passage says do X; the other says do Y, not X.

Thus begging the question...

How Do We Actually Make Sense of This?

For the most part, each of the philosophical views listed above are compatible with one another. There are obvious conflicts. However those can be ironed out and explored.

The primary conflict centers on how we make sense of these philosophies when we put our copywriter hat on (or entrepreneur hat).

The job of us copywriters and entrepreneurs centers on us inspiring our audience to change (for the better). How? Through our product or service.

The Western philosophical view is compatible with such an undertaking. Yet Ancient and Eastern philosophies seem to conflict with this. They would rather you persuade your customers to want what they already have——not something new (i.e. your product or service).

How do we navigate this dilemma without feeling incongruent in our beliefs?

Or should we just compartmentalize our lives (i.e. work and personal)? In other words, should we change our views depending on the situation? Doing this is a slippery slope... And thankfully, we don't have to...

Here's the good news: there's a way to make sense of this dilemma. Actually, there's a way to turn this into your greatest differentiator——and it will make you stand out from everyone else.

This, my friend, is precisely what we shall explore in a future edition of my monthly publication, The Scott Scheper Letter.

I look forward to sharing this with you, as well as my own experiences with this.

Until then!

Stay crisp. Stay saucy. Stay badass.

Yours truly,

image Signature of Scott P. Scheper San Diego

Scott P. Scheper

  1. Robbins, Tony. MONEY Master the Game: 7 Simple Steps to Financial Freedom. 1st edition. New York: Simon & Schuster, 2014. ↩︎

  2. Maltz, Maxwell. Psycho-Cybernetics: Updated and Expanded. Updated Perigee trade paperback edition. New York: Perigee Book, 2015. ↩︎

  3. Komisar, Randy. The Monk and the Riddle: The Art of Creating a Life While Making a Living. Edited by Kent Lineback, n.d. ↩︎

  4. Irvine, William B.. A Guide to the Good Life: The Ancient Art of Stoic Joy (pp. 8-9). Oxford University Press. Kindle Edition. ↩︎

  5. “A Quote by Rumi.” Accessed May 18, 2021. ↩︎


Scott P. Scheper