The Daily Scott Scheper

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No. 114

A writing piece from Scott P. Scheper.

No. 114

One American Plaza
Downtown San Diego, CA
Thursday, 5:58 pm

Dear Reader,

I owe you an apology.

Before I reveal what I must apologize about, I will give you three hints.

  1. The thing I must apologize about is something single women secretly desire, especially if they're dating (and I'm not talking about sex).
  2. It is something copywriters must know about if they wish to keep readers engaged.
  3. It is something the very best screenwriters are masters at.

I'm rather embarrassed by it. As I write this I'm honestly having second thoughts about having used it. It just doesn't feel right to reveal.

For this reason, I've decided I'm not going to tell you what it is.

I feel it's best to save it for the future.

Right now I'm still ashamed by it.

I didn't think I'd be so self-conscious about it when I began writing this.

Telling you about it now just doesn't feel right.

By the way, I'm kidding. Of course I'll tell you what it is. I'll tell you right now, even!

The thing I'm talking about is tension. Yes, tension——something so powerful, it works on smart people. It can get them to read something about literally nothing. Which is why I owe you an apology... for using it on you!

image Signature of Scott P. Scheper San Diego

Scott P. Scheper

P.S. You really thought I owed you an apology?! Me? Apologize?! For what——being perfect? Psh, get real. The only one I owe an apology to is my cat. Today I kinda jipped him on his serving size of Fancy Feast. (I'll make it up to you, Brodus).

P.P.S. If you're a copywriter, entrepreneur, marketer, or writer of any kind, make sure you do not forget to use... tension!


Scott P. Scheper